mediageek 18 June 2009: Inside the Consolidation and Decline of Commercial Radio

Jerry Del Colliano is veteran radio industry insider who watched as the industry consolidated at a rapid rate following the Telecommunications Act of 1996. He foresaw how that consolidation would jeopardize the business of radio built on local service and innovative programming, commenting in the industry newsletter Inside Radio. After leaving the industry to teach at the University of Southern California Jerry is back, publishing the blog Inside Media Media, where he covers the future of audio media. On this edition of the radioshow Jerry talks about the decline of commercial radio and how the industry lost an entire generation of new listeners.

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[mp3]http://www.mediageek.net/sound/2009/mg20090618.mp3[/mp3]

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